Market Research Event 2008

Keynote: Hitting the Road to Uncover Innovation Grand Ball...

Cocktail Reception Disneyland...

Morning Coffee & Registration Center Lou...

Official Conference Welcome Grand Ball...

Keynote: Behind Tomorrow's Big Changes Grand Ball...

Keynote: CMO Spotlight: Uncovering New Opportunities in Retail Through Research Grand Ball...

Networking Break in Exhibit Hall Sponsored by: C&C Market Research Disneyland...

Keynote: Finding a State of Metaphoria: How to Solve the Insight Depth Deficit Grand Ball...

Keynote: The Numbers Game: Understanding How Mathematics is Transforming America... Grand Ball...

Luncheon Disneyland...

Award - Winning Techniques for Gaining Deeper Insights via the Internet Adventure... Collaborate & Innovate: Building True Research Partners Magic King... Know Your Consumer: Defining Your Internal Stakeholders Magic King... Leveraging Research to Measure the Impact of Switching a Successful Corporate Ca... Magic King... Shopping Around the Research Market: Advantages of Integrating Different Researc... Magic King... Using Text Analytics to Make the Most of Your Customer Feedback Fantasy Ro...

Anatomy of a World-class Market Research Portal: A Hewlett-Packard Case Study Adventure... Finding Billion Dollar New Opportunities Magic King... Getting Real About Brand Choice Magic King... How Sprint Used Research to Develop a Fact-Based System to Support Innovation Magic King... To Insights and Beyond Magic King... Using NPS (Net Promoter Score) to Drive Loyalty Fantasy Ro...

Trick or Treat Networking Break Disneyland...

Consistency Begets Consistency! Magic King... In-store Research: A Comparison of Virtual and Actual In-store Packaging Testing Adventure... Taking Messaging to the Next Level: Tapping into Consumers' Underlying Emotions... Magic King... The Importance of Product Innovation Magic King... Using Analytics to Set Customer Satisfaction Priorities Fantasy Ro... Wanted: Jack of All Trades Magic King...

Digital Television Leads to Homeland Security Insights & Innovation Magic King... Financial Services & Insurance Industries THINK TANK Magic King... Incorporating Situational Context to Gain Deeper Consumer Products Insights Magic King... Next Gen Survey Platforms: Mobile Surveys & Soc Net Sites Adventure... The Arrival of the Millenni-Adults Fantasy Ro... The Keys to Respondent Engagement Magic King...

Breakthrough Tools, Techniques, & Practices in Mobile Research Adventure... Competency Framework: Raising the Bar on Research Magic King... Consumer Driven Innovation: Using the Right Consumers at the Right Time in the R... Magic King... Ensuring the Consumers' Voice Shines Through:  Lessons Learned from the World o... Magic King... The New ROI - Return On Innovation: A Definitive Approach to Fast Fail/Success D... Fantasy Ro... When Market Research Fails: Measuring Product Differentiation Magic King...

Cocktail Reception Brought to you by: Burke :: GfK Custom Research NA :: Ideas t... Disneyland...

Morning Coffee Disneyland...

Presentation of the Quality Awards Grand Ball...

Keynote: Hidden Forces that Shape Our Decisions Grand Ball...

Engaging Consumers, Illuminating Insights, and Inspiring Stakeholders through Ex... Magic King... Learning to See and Finding Our Voice: Creating a Customer-Centric Product Devel... Magic King... New Measurement Tools in Evaluating What LOHAS Consumers Say Versus What They Ac... Fantasy Ro... Realism in Research: Innovative Utilization of 3D Animation for Quant/Qual Resea... Adventure... Respondent Engagement: Does More Fun Equal Better Facts and Figures? Magic King... Virtual 'Venues' for Conduting Qualitative Research Magic King...

Networking Break in Exhibit Hall: Official Prize Drawings & Announcements Disneyland...

A Research Process Facelift for the 21st Century: Going Hybrid to Get The Big 3! Magic King... Employment Branding: Selling Your Brand to the Work Force Magic King... Reinventing Tracking: A Case for Relevance Adventure... Right Brain/Left Brain Innovation Magic King... Sizing Does Matter: Incorporating Primary Information into Successful Market Ent... Magic King... Triangulating Multiple Data Sets to Uncover Shopper Insights Fantasy Ro...

Keynote: Go Put Your Strengths to Work: Becoming the Best YOU Can Be Grand Ball...

Luncheon & Book Signing Disneyland...

How Consumers Inspire New Products Development at GM Magic King... Integrating Analytics with Market Research Fantasy Ro... Proving the Value of Research in Tough Times Magic King... Strengthening Profitable Relationships through the Brand Experience Magic King... The Science of Quantifying Gut Reactions Adventure... Using Quali-Quant Research to Focus Liberty Hardware's Strategy on the Consumer Magic King...

Applying Lean Six Sigma to the MR Process Magic King... Building a Holistic Picture of Your Consumer By Combining Multiple Data Points Magic King... Creative Problem Solving: Tools for Redefining the Problem Magic King... I love WD-40..but I always lose the little red thing: Getting Innovation Just Ri... Magic King... Journey to the Center of Your Brand's Worlds: Assessing and Quantifying Consumer... Fantasy Ro... Tapping the Potential of Collaborative Partnerships Adventure...

Keynote: Driving Change and Innovation at MTVN Grand Ball...

Keynote: Money Talks: Even Small Reminders of Money Change People Grand Ball...

Conclusion of Event